Medical-Marketing Leadership for Pharmaceutical Products
to Deliver Results and Support Your Company's Success
Dates: See Section "Reserve Your Place Now"
Comments From Previous Participants
"A great course"
Dr. I. T., Scientific Advisor
"Many Aha! effects"
Dr. C. E., Medical Advisor
"Super Workshop"
Dr. I. F., Medical Advisor
Why This Workshop?
Experienced medical advisors and medical marketing professionals are of pivotal
importance in realizing the full medical and commercial value of prescription drugs.
This workshop offers you the advice, knowledge and insight that can help you update
and enhance your expertise and thus become more valuable to your company.
Impact and Comments: Testimonials 
Your Benefits
You will update your expertise and strengthen your skills to
- Develop and maintain excellent relationships with internal and external customers
- Contribute to new promising product strategies in your therapeutic areas
- Act as the medical expert in training courses for marketing & sales professionals
- Advise the Marketing Department in the preparation of promotional materials
Venue
Im Gries 16, D - 53179 Bonn (near Cologne) in Germany
Location
Map
Program
Distil a Clear Content from the Wealth of Scientific Data
- How to benefit from studies before the results are available
- Draw out advantages by asking smart questions
- Outwit the competition: How to address the "class effect"
- KISS: How to Keep It Short and Simple
Maximize the Impact of Research Data on Business
- Keep abreast of new medical and scientific developments
- Understand scientific data as business opportunities
- Why medical advisors are essential for the future success of companies
- How to leverage clinical studies
- Establish relationships with hospitals and academic centres
- Provide rapid answers to medical questions on products
- Give pertinent advice and information for therapeutic areas
Help to Create a Convincing Communication Concept
- Infuse creativity by talking to people your competitors would not think to contact
- How to get the attention your clinical studies deserve
- Approve the scientific and medical accuracy of materials
- Ensure that promotional materials are compliant with the respective Codes of Practice
- Prepare medical training for marketing and sales personnel for new product launches
Unleash the Power of Words
- Ensure consistency in your vocabulary right from the start
- How to write accurate and persuasive texts
- Tap the innate power of headlines and subtitles
- Articulate product benefits convincingly for sales reps and physicians
- How to become memorable
Ensure Internal and External Support
- Portray your projects as golden opportunities
- Provide scientific and clinical input into Sales & Marketing activities
- How to rally support through effective internal communication
- Your internal marketing program
- Emails that make a difference
- Contribute to a winning communication strategy
- Maximize the benefit from agencies and consultants
Get Things Done
- Master the craft of successful implementation
- Manage priorities and timelines more effectively
- Winning at the game of work and business
Download text of program leaflet
Download key charts from the course documentation for participants (1.6 MB)
Please note: Medical writing (e.g. investigator brochures, scientific publications),
pharmacovigilance (drug safety), design and conduct of clinical trials (e.g. good
clinical practice) and legal counsel are not part of the program.
Methodology
Our workshops are energising learning experiences where you update
your practical skills and your professional know-how emphasising:
- Solutions: Original insights using real-life case studies
- Results: Recommendations for maximising your impact
- Success: Practical tips for effective implementation.
Style
Informal style. Casual attire permitted and recommended.
You Receive Key Learnings From Articles and Books
This program is based on Günter's international workshops and his writings:
Columns
Numerous articles in professional magazines
Flyer
Succeed with Know-How: Making Marketing Work For You
Book "Successfully Marketing Clinical Trial Results:
Winning in the Healthcare Business"
(The Blue Communication Book), Gower Publishing, London
Download free checklists
Listen to free audiobook version
(Your personal copy of the book and a CD with illustrations is included)
The resulting insights help you create the blueprint for your future professional success.
Course Leader
Günter Umbach, M.D., is a board-certified gynecologist, a former research fellow at
the University of Texas, a Senior Associate of Management Centre Europe, a guest
lecturer at several universities and a professional member of the Global Speakers
Federation and the Institute of Management Consultants USA.
Clients in twelve countries include pharmaceutical and medical device companies as
well as advertising agencies, clinical research organisations and communication firms.
They profit from his experience as medical advisor, medical director and marketing
director in the pharmaceutical industry.
Interviews, articles, videos, an English audio book and two books published in
three languages illustrate how to benefit from scientific data and how to succeed
in the healthcare business. For free tips please visit www.umbachpartner.com
International Participants
Once the five seats are taken, registration is closed. First come, first served.
Participants of previous workshops came from many countries including Germany,
Austria, Switzerland, France, Denmark and Iran.
Additional Options
This program is also available as
- Customized in-house seminar
- Personal consulting session
- German-language event
Certificate
Each participant will receive a "Medical Advisor Certificate".
Time Schedule
Day I
Workshop: 09:00 - 17:00
Invitation to casual dinner: 18:00 - 20:00
Day II
Workshop: 09:00 - 17:00
Option for informal discussion: 17:00 - 18:00
Snacks, coffee, lunch and refreshments are included.
Reserve Your Place Now
Wherever you are in the world, join us for an
intensive program of medical advisor improvement:
Event: Please contact us for details
Click here to register online
